Monthly Archives: June 2010

HOW TO MAKE YOUR POSITIONING WORK HARDER FOR YOU!

For a long time and particularly for non-consumer marketers, “positioning” was an obscure word which did not clearly and instantly convey its meaning, i.e. to identify the benefits of what your product or company offers viz a viz its competition. … Continue reading

Posted in Uncategorized | 3 Comments

IT’S THE MESSAGE, STUPID!

How many of you remember this phrase? It was a frequently repeated yell in the advertising business “back in the day”and is even more critical to understand and pay attention to now. The marketing world has truly been transformed in … Continue reading

Posted in Uncategorized | 2 Comments