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About WilderFormerly the CEO of two advertising agencies working with national marketers, I apply the learning of my 40- year career to entrepreneurs and small businesses who want to speed their sales and profit growth. As both a former CEO, and as a current entrepreneur, I bring a unique understanding of my clients' mindsets to my work. Additionally, I like to help execute the plans and activities we develop during our planning together.
Monthly Archives: June 2010
For a long time and particularly for non-consumer marketers, “positioning” was an obscure word which did not clearly and instantly convey its meaning, i.e. to identify the benefits of what your product or company offers viz a viz its competition. … Continue reading