Inundated with offerings of free, online , web-exes, seminars, networking presentations? Feeling overwhelmed by the plethora of offerings designed to lure you into still another class or to sell you something? Think you can’t afford the time so you don’t respond to any of them and don’t partake at all? That is an easy point to come to, but it would be a mistake. With so many of us still trying to become truly proficient on line or awakening to the the fact that our business model may need to change to stay relevant in the changing world, it is incumbent upon us to take advantage of those offerings which seem to make sense, even as frequently as one or two every week. The key is to probe what the content will be and whether it will be of value. Send an email back to the sponsor; look the organization up on the web and try to contact it before you make the commitment in your calendar. But, when you realize that it could be worth your time, take the time. Be sure to accommodate a few every month: keep abreast of changes, become adept with social media, or become informed enough to decide they are not for you. Whatever your field, the world is changing and you need to know how to change your own business with it!
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About WilderFormerly the CEO of two advertising agencies working with national marketers, I apply the learning of my 40- year career to entrepreneurs and small businesses who want to speed their sales and profit growth. As both a former CEO, and as a current entrepreneur, I bring a unique understanding of my clients' mindsets to my work. Additionally, I like to help execute the plans and activities we develop during our planning together.