Monthly Archives: February 2010

Finding Leaders – Earning Leadership

My initial blogs have dealt largely with matters of greater concern to individual entrepreneurs than to small companies. Today, I am revising that a bit as I will address executive leadership within small but growing companies. Every such company no … Continue reading

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Create A Niche If You Can!

Last month I heard Susan Friedman, a coach, author and speaker, make a really convincing case for creating, through unique positioning, a protective niche to fit your business into. Her well-taken point is that business is so competitive today with … Continue reading

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— What Do Eels Have to Do with Marketing?

Did you know that eels are disappearing as a cult food in the Netherlands? Don’t like eels? Don’t care? Well, even so, we can learn a lot from the North Atlantic eeling industry. You see, the eel market there is … Continue reading

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