I am taking a blogging break for a few days as I do some research on which topics are of the most continuing interest to entrpreneurs and owners/leaders of small companies in the current business envitonment. For example, the value of pursuing the social media world as a business tool is one major consideration which I know is bothering a lot of you but there are other basic matters which deserve to be thought about even before that, e.g. some blocking and tackling of basic initiatives which all small organizations need to keep in mind and practice if they are to build their business. For me, one such item is market research which my experience tells me is undervalued and underspennt……it is too often regarded as an unnecessary expense rather than an invaluable investment. I will comment on this further in future columns but what issue or problems are you facing these days which I might be able to help with? Understaffed and underfinanced to bring on board that second or fifth individual you desparately need? Finding you need to reach your audience more frequently but are not sure advertising will work? Something else? Comment here and I will try to help. Excelsior!
Share this Blog
Click below to:
About WilderFormerly the CEO of two advertising agencies working with national marketers, I apply the learning of my 40- year career to entrepreneurs and small businesses who want to speed their sales and profit growth. As both a former CEO, and as a current entrepreneur, I bring a unique understanding of my clients' mindsets to my work. Additionally, I like to help execute the plans and activities we develop during our planning together.